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Can I see it?

There are many times when we need to give information to existing and potential guests. In most situations we use written communications such as websites, social media, brochures, letters, key cards, menus, wine lists and many more. The purpose of any written communication is to pass on information. The problem is we don’t always make it easy to reads things. For example the contrast between foreground and background, the type and size of the font, the amount of light available to read a menu in the evening are significant factors for sales. If the print we have produced is unreadable then the piece of print material is a waste of money. One also needs to consider the large number of people that wear glasses or have a visual impairment. Have a look around you and see how many people in the room wear glasses. It is always important that designs are clear and actually encourage people to read on.

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